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Network Solutions Case Study
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Marketing Programs Performance Management

 
 

THE CHALLENGE

Company needed a way to support their strategic partner product implementations in all of their sales channels to ensure a higher success rate of marketing programs.

THE SOLUTION

Worked with CMO and SVP of Corporate Development to:

 

  • Created financial forecast and business case

  • Oversaw implementation and overall project plan

  • Created product messaging, pricing, and marketing collateral

  • Managed sales channel execution, including call center training (developed incentives, contests, weekly meetings, monitoring and tracking results to ramp sales per day)

THE RESULTS

  • Increased partner product success rate by 27% over 2 year period

  • Helped improve employee satisfaction and reduce sales force churn in targeted areas by 40% over 2 year period

  • Improved financial forecast accuracy

  • Impacted product roadmap development